My book is already on consignment at Park Road Books! How can I help promote it?

What a great question! Here are some things you can do:

  • Tell everyone you know – friends, family, co-workers, CATS bus drivers, people you pass on the street, etc. – that your book is available at Park Road Books.
  • Create easy-to-carry, free promotional materials – bookmarks, postcards, book-specific business cards. Ask businesses and other community spaces if they will set them out for their customers – we have a place for free bookmarks so make sure you drop some off here!
  • Put together a press kit – a press release, author bio, and high-resolution images of the book cover as well as your headshot are a few things that should be included. Look around online for more suggestions from publicists and other authors. Having a press kit already put together will make your future networking run much more smoothly.
  • Reach out to local papers, radio stations, and other media groups. You never know who might be interested in running a story on you and your book.
  • Contact libraries, book clubs, community groups, or schools (if your book is for children) and let them know you’ve written a book. Be willing to provide a free copy or two to people in charge, if that’s what it takes for them to show an interest. Local writers’ groups are another place to go!
  • Take advantage of your social media presence but be conscientious. Be sure to curate your posts so people are neither over- nor underwhelmed. Build relationships via social media, promote discussions, and build an online community – don’t use social media as just another commercial space.
  • Last but definitely not least – have an author signing at Park Road Books! (See below.)

My book is on consignment at Park Road Books, and I’ve been promoting it in the Charlotte area. I think it’s time for an author event!

Awesome! We love being a place for authors to come and meet their readers. We do receive a large number of event requests, so please consider the following before you reach out to schedule an event:

  • Many local authors approach us for a book signing soon after their book has been published. While signings immediately after a book’s publication might be successful if lots of people have been waiting for your book to be published, most of our authors, especially our authors with books on consignment, find that waiting at least a few months after publication results in a more successful event. That gives you time to promote your book (see above) and get people excited about your book.
  • We generally host two types of events: an open-house signing where we put the author near the front door for the duration of the event, and a reading/signing where we set up the author in the back of the store where the author reads/talks for a while, answers questions, and then signs books. Most of our authors find they prefer the first format because it allows for more conversation with potential readers – they have a chance to promote their book to anyone that walks in the bookstore!
  • We post our list of author events to our website and Facebook, as well as on Creative Loafing CLT, Eventful, and the Observer’s online events calendar. We also post signs in the store. No matter who you are or which publisher you are with, all other publicity is up to the author and publisher!